Tourism of tomorrow
International tourism is a huge industry. In the destination countries, it basically provides important employment and income opportunities. On the other hand, the added value is usually very unevenly distributed: The main profits are collected by the industries in the countries of origin. Relatively little profit remains in the destination itself, which is bought with visible burdens for society and nature. Seen in this light, tourism only perpetuates the polarizing power relations of the "North-South conflict". In addition, tourist air traffic, which has been temporarily curbed by COVID19, is one of the main causes of climate change. Its real emissions cannot be blurred by economic rationale of „compensation" as long as the main entrepreneurial goal of those involved is still to increase sales, growth first.
In short, sustainable tourism looks different. We are convinced that the path towards sustainable tourism leads via established standards, which include not only economic but also social and nature conservation aspects into the entrepreneurial horizon. We are therefore pursuing a comprehensive sustainability strategy and systematic "sustainability monitoring". Only with this a kind of overall evaluation of the travel activities becomes possible, as well as a learning effect, in order to come step by step closer to the set social entrepreneurial goals. Only trips with a positive "overall balance" are to be offered, despite all the difficulty of evaluating something like this in general.
Berati Tours Albania is now also a Travelife partner, an internationally recognized, external assessor on the sustainability of tour operators.
„WTTC SafeTravels” Stamp
As a partner of the World Travel & Tourism Council, Travelife also awards the "WTTC SafeTravels" seal to its partners, after a training session. The seal identifies those companies and destinations worldwide that are committed to complying with the WTTC's global health and hygiene standards (protocols) for safe travel.
Community Based Development:
In addition to our incoming travel offers, we are involved locally in Albania: often the local communities themselves have the potential to take things into their own hands and to ensure better and sustainable living conditions on site. For this purpose we want to raise local awareness, network activities, and develop and implement projects in the fields of tourism, nature conservation, environmental education. It is not by chance that Berati Tours Albania itself (2004) emerged from a civil society initiative.
For your further questions or suggestions on the subject of travel & sustainability, please get in contact with us by our general contact form.